\documentclass{standalone}
\standaloneconfig{margin=0.5cm}
\usepackage{graphicx} % Required for inserting images
\usepackage[table]{xcolor}
\definecolor{swotS}{RGB}{226,237,143}
\definecolor{swotW}{RGB}{247,193,139}
\definecolor{swotO}{RGB}{173,208,187}
\definecolor{swotT}{RGB}{192,165,184}
\definecolor{qualH}{RGB}{0,102,204}
\definecolor{qualM}{RGB}{102,178,255}
\definecolor{qualL}{RGB}{204,229,255}
\definecolor{qualEmpty}{RGB}{255,255,255}
\usepackage[raster,most]{tcolorbox}

\begin{document}

\begin{tcbraster}[
  raster columns=4, boxrule=0mm, arc=0mm, 
  raster column 1/.style={enhanced,rotate=90,height=1cm,tikz={xshift=-0.9cm},valign=center,halign=center,size=title, colback=swotS!60, colframe=swotS!80!black,fontupper=\scshape},
  raster row 1/.style={enhanced,tikz={yshift=-0.9cm},halign=center}
]
\tcbox[size=title, colback=qualEmpty!60, colframe=qualEmpty!80]{}
\tcbox[size=title, colback=swotS!60, colframe=swotS!80!black]{High probability}
\tcbox[size=title, colback=swotS!60, colframe=swotS!80!black]{Medium probability}
\tcbox[size=title, colback=swotS!60, colframe=swotS!80!black]{Low probability}

\tcbox{High impact}
\begin{tcolorbox}[equal height group=A, size=fbox, colback=qualH!60, colframe=swotS!80!black]
\begin{enumerate}
\item business 1
\item business 2
\item business 3
\end{enumerate}
\tcblower
\begin{enumerate}
\item product 1
\item product 2
\item product 3
\end{enumerate}
\end{tcolorbox}
\begin{tcolorbox}[equal height group=A, size=fbox, colback=qualH!60, colframe=swotW!80!black]
\begin{enumerate}
\item business 1
\item business 2
\item business 3
\end{enumerate}
\tcblower
\begin{enumerate}
\item product 1
\item product 2
\item product 3
\end{enumerate}
\end{tcolorbox}
\begin{tcolorbox}[equal height group=A, size=fbox, colback=qualM!60, colframe=swotW!80!black]
\begin{enumerate}
\item business 1
\item business 2
\item business 3
\end{enumerate}
\tcblower
\begin{enumerate}
\item product 1
\item product 2
\item product 3
\end{enumerate}
\end{tcolorbox}

\tcbox{Medium impact}
\begin{tcolorbox}[equal height group=A, size=fbox, colback=qualH!60, colframe=swotO!80!black]
\begin{enumerate}
\item business 1
\item business 2
\item business 3
\end{enumerate}
\tcblower
\begin{enumerate}
\item product 1
\item product 2
\item product 3
\end{enumerate}
\end{tcolorbox}
\begin{tcolorbox}[equal height group=A, size=fbox, colback=qualM!60, colframe=swotT!80!black]
\begin{enumerate}
\item business 1
\item business 2
\item business 3
\end{enumerate}
\tcblower
\begin{enumerate}
\item product 1
\item product 2
\item product 3
\end{enumerate}
\end{tcolorbox}
\begin{tcolorbox}[equal height group=A, size=fbox, colback=qualL!60, colframe=swotT!80!black]
\begin{enumerate}
\item business 1
\item business 2
\item business 3
\end{enumerate}
\tcblower
\begin{enumerate}
\item product 1
\item product 2
\item product 3
\end{enumerate}
\end{tcolorbox}

\tcbox{Low impact}
\begin{tcolorbox}[equal height group=A, size=fbox, colback=qualM!60, colframe=swotO!80!black]
\begin{enumerate}
\item business 1
\item business 2
\item business 3
\end{enumerate}
\tcblower
\begin{enumerate}
\item product 1
\item product 2
\item product 3
\end{enumerate}
\end{tcolorbox}
\begin{tcolorbox}[equal height group=A, size=fbox, colback=qualL!60, colframe=swotT!80!black]
\begin{enumerate}
\item business 1
\item business 2
\item business 3
\end{enumerate}
\tcblower
\begin{enumerate}
\item product 1
\item product 2
\item product 3
\end{enumerate}
\end{tcolorbox}
\begin{tcolorbox}[equal height group=A, size=fbox, colback=qualL!60, colframe=swotT!80!black]
\begin{enumerate}
\item business 1
\item business 2
\item business 3
\end{enumerate}
\tcblower
\begin{enumerate}
\item product 1
\item product 2
\item product 3
\end{enumerate}
\end{tcolorbox}

\end{tcbraster}

\end{document}